280% More Reservations
The Challenge
A Calgary restaurant group with two locations had no professional content, no social media presence, and relied entirely on walk-ins and word of mouth. As newer restaurants with strong Instagram presence entered the market, their foot traffic was declining. The owner knew the food and atmosphere were exceptional — the problem was no one could see it online.
The Solution
Zirka launched a complete content and social media engine: (1) Monthly photo/video production — professional food photography, atmosphere shots, and short-form video content for Instagram and TikTok. (2) Social media management — launched and managed Instagram and Facebook with a consistent posting cadence and active community management. (3) Google Ads — targeted campaigns for "restaurants Calgary" and cuisine-specific searches driving reservation intent. (4) Google Business optimization — updated profiles, managed reviews, and improved local search visibility.
The Results
- 280% increase in online reservations within 90 days
- Instagram grew from 0 to 4,200 followers in 6 months
- 67% of new customers discovered the restaurant via Instagram or Google
- 4.7-star Google rating maintained across both locations
- Content engagement rate: 8.2% (industry average: 1.5%)
"People kept telling me they found us on Instagram and came specifically because of the videos. That never happened before. Now we have people making reservations before they've even eaten here — they've just seen the content." — Restaurant Owner, Calgary SW
