3.2x Lead Volume
The Challenge
A Calgary property management company managing 200+ units was growing by referral only — their website hadn't been updated in 5 years, they had no paid acquisition, and their phone was their only lead capture mechanism. As competition in Calgary's property management market intensified, the owner knew they needed a systematic approach to growth but didn't know where to start.
The Solution
Zirka rebuilt their digital infrastructure from the ground up: (1) New conversion-optimized website — built on Next.js with separate landing pages for property owners and tenants. (2) Google Ads for property management — targeted campaigns reaching Calgary landlords actively searching for management services. (3) SEO foundation — local keyword strategy targeting "Calgary property management" and neighbourhood-specific terms. (4) Mia AI Voice Agent — deployed to handle after-hours inquiries, qualifying leads and scheduling consultations 24/7.
The Results
- 3.2x increase in monthly lead volume
- 68% of new leads now come from digital channels (vs. 0% previously)
- 41% of booked consultations scheduled by AI outside business hours
- Website conversion rate: 4.8% (industry average: 1.2%)
"We went from 100% referral-dependent to having a real marketing engine. The AI agent alone has booked consultations I would have completely missed — calls that came in at 10pm on a Sunday." — Property Management Owner, Calgary NW
