195% Conversion Lift
The Challenge
A Calgary-based e-commerce brand was driving reasonable traffic to their website but converting at 0.4% — well below the industry average of 2-3%. The site was slow (6+ second mobile load times), visually dated, and had a checkout process that was confusing on mobile. They were spending $8,000/month on Google Ads into a site that wasn't converting.
The Solution
Zirka paused ad spend for 30 days and focused entirely on fixing the conversion foundation first: (1) Full website rebuild — new design built mobile-first, with sub-2-second load times, clear product hierarchy, and optimized checkout flow. (2) Conversion rate optimization — rewrote all product descriptions, added social proof, simplified navigation, and A/B tested CTAs. (3) SEO foundation — technical SEO overhaul, schema markup, and content optimization. (4) Ads relaunch — rebuilt Google Shopping and Search campaigns pointed at the new high-converting site.
The Results
- Conversion rate improved from 0.4% to 1.18% (195% increase)
- Mobile load time improved from 6.2s to 1.7s
- 280% increase in form/checkout completions
- Google Ads ROAS improved from 1.8x to 4.4x after relaunch
- Organic search traffic increased 89% within 4 months
"We were burning money on ads and blaming the ads. Turns out the problem was the website. Zirka fixed the foundation first, then turned the ads back on — the difference was night and day." — E-commerce Brand Owner, Calgary
